01394 447 557

Introducing Sole Bay
Your  Insurance Broker

Why Sole Bay Insurance Brokers?

The name Sole Bay has been synonymous with East Anglia since the battle of Sole Bay in 1672 just off the Suffolk coast.

Sole Bay has its insurance routes set much more recently, first advising on insurance and risk management in 2001 from its offices in Halesworth, Suffolk.

Originally formed by the amalgamation of a number of East Anglian insurance brokers and then becoming a part of a larger broker, the firm has more recently been reinstated by its Managing Director Tim Long to provide an exceptional insurance service to those who appreciate the personal approach to their insurance.

Sole Bay Insurance Brokers advises on insurance for individuals, farms and businesses, accessing insurance policies from Lloyds' of London, established insurance companies and the newer, cutting-edge insurance policy providers.



We understand how trust between you and your adviser is key to you feeling reassured and comfortable with your insurance cover.

At Sole Bay we expect the insurance we recommend to be aligned to your needs, fairly priced and above all of good quality and breadth in its cover. We want no surprises when a claim comes and our reassuring support is given willingly.

All insurance is not the same and our strength is in providing face-to-face advice and helping you to understand your choices of insurer and policy.

Tim has looked after our personal insurance needs for many years and we have built a strong relationship of trust. Whether obtaining the most competitive premiums or being on the spot to help with claims, the service remains consistently high.

The reassurance of being able to talk to someone with experience, who is our guide and that we trust, is invaluable when a claim occurs.

James, a longstanding client near Colchester

If you value a strong service and trust in your insurance, then contact us now to see how we can help you.


Agriculture and Business

Sole Bay, based in East Anglia has a rich history of helping farmers and business owners in their need for an insurance portfolio that is both competitively priced and appropriate to them.​

A solid understanding of the risks associated with business, contractors and farmers, whether they are companies, partnerships or owner managed enables us to provide cover from a wealth of insurers and underwriters. We have extensive knowledge of the established marketplace as well as the more recently developing areas including environmental, renewables and cyber crime insurance.

Having been a client of Tim’s for many years, it is not just the consistent, competitive pricing that we enjoy, but the benefit of Tim’s knowledge of the agricultural world and our farming business in particular. This has helped to create a long term relationship of trust.
We know that the proof of any good insurance adviser is in the way they help with claims. Tim’s independence from the insurer and support & advice has meant that in over twenty years, we have never had a claim unpaid. I call that good advice!

Andrew d’Angibau, Essex farmer

Tim was instrumental in providing The Crown, Stoke by Nayland, with a competitive and broad insurance cover. Providing a high level of customer service ourselves, we are particularly focused on high standards of client care, always finding this to be a welcome feature of the insurance service provided by Tim.

Richard Sunderland of The Crown Inn, Stoke-by-Nayland

Our service levels are key to helping you recover after a claim as well as providing you with help to mitigate risk wherever possible.



We have contacts in a variety of sectors and professions who we are very happy to recommend to others.

This has placed us in a unique position to be 'Gatekeepers', only recommending people or businesses we trust, to help our clients with their insurance and non-insurance needs.

If you would value the Gatekeeper service, please just let us know and we'll discuss how it might help you or your business.

Please note that although we cannot guarantee these recommendations we hope that the service you receive will reflect our high standards of client care.


Recommend a Gatekeeper Supplier

If you have had great advice or service and feel we should add someone to Gatekeeper, please let us know here. You can also tell us if you think you or your business should be considered.

We advise on a wide range of insurance products as well as risk management to help you keep costs down and reduce the downtime of insurance claims. Get in touch and receive the protection you need today.

About us

A service to exceed expectations...

It was in February 2001 that Tim Long and his business partner joined their two brokerages to provide agricultural, individual and business insurance advice to those wishing for a face-to-face and more service-focused approach to insurance. It was then that the Sole Bay name first became associated with insurance broking.

Since then much has changed in the world of insurance but the plethora of online and 'one size fits all' insurance means a personal, bespoke service has become more difficult to find and more cherished when it is.

Tim Long has over 25 years' experience in individual, agricultural and business insurance. He has run agricultural insurance seminars for the British Insurance Brokers Association, teaching other brokers and has a wealth of experience in providing the highest standards of client care.

Now Sole Bay Insurance Brokers is being reinstated as a name reflecting service and quality insurance advice for individuals, farmers and businesses throughout the South East.

The ambition of Sole Bay Insurance Brokers is to keep our clients at the heart of the business. Clients have a say in how they wish their insurance advice to be given, the frequency of meetings and reviews, the compromise between cover and cost and above all to build a long term relationship of trust between us.

We offer all our clients our Gatekeeper service. This allows us to help with other matters beyond insurance but which draw on our knowledge of many years experience with claims management, other professionals we interact with and other clients with whom we work. This service can be a great help to you to get that usefull recommendation when needed. 'Which solicitor should I use?' 'Where do I get a plumber I can trust to come when he says he will?' or even 'My accountant has retired, who would be a good match for me?' If you would like a service which can offer reassurance like this, then please speak to us.

Sole Bay offers a different type of insurance broking experience so if you would like more individual insurance advice, please contact us now.

Get In Touch

Contact Sole Bay Insurance today!

We want to take care of you and have the expertise to do so.

Let us know what your specific needs are and we’ll compile the best insurance package to suit you.

1 Quay Point, Station Road, Woodbridge, Suffolk, IP12 4AL

Tel: 01394 447 557
Mob: 0796 767 3020

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Sole Bay Insurance Brokers is a trading name of TLIB Ltd Financial Conduct Authority - number 827011 and Companies House number 11644834
TLIB Ltd. is an Appointed Representative of Scrutton Bland Insurance Brokers Limited - Financial Conduct Authority registered number 828934
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